Media Industries SIG Annual Meeting:
Saturday, March 24 3:00 – 4:45
Room: Cambridge 4
MEDIA INDUSTRIES SPONSORED PANELS AND WORKSHOPS:
WEDNESDAY MARCH 21, 2012
B20: BLOCKBUSTERS, GENRES, AND SERIALS: COMMERCIAL CULTURES OF PRODUCTION BEYOND THE US/UK
Time: 12:00 – 1:45PM
Room: Back Bay
Chair: Courtney Brannon Donoghue (University of Texas Austin)
Respondent: Aswin Punathambekar (University of Michigan)
Amanda Landa (University of Texas Austin), “Cruel Stories of Youth: Contemporary Psychological Thriller/Horror Films and the Representation of Japanese Youth Culture”
Tarik Elseewi (Vassar College), “Shifting Selves as the Arab Spring Turns to Fall: Transnational Media and the Production of National Identity in the Arab World”
Courtney Brannon Donoghue (University of Texas Austin), “The Brazilian Blockbuster: How Franchises, Sequels, and Big Opening Weekends Are Changing a National Cinema”
C6: ART, CAPITAL, OR BOTH? MEDIA MANAGEMENT AND CREATIVE/COMMERCIAL TENSIONS
Time: 2:00PM-3:45PM
Room: Lexington
Chair: Kimberly Owczarski (Texas Christian University)
Erin Copple Smith (Denison University), “What Does ‘Organic’ Mean, Anyway?: Product Placement and Creativity”
Kimberly Owczarski (Texas Christian University), “The Dark Knight (Marketing Campaign) Rises: Creative/Commercial Clashes in Marketing a Studio Blockbuster”
Caroline Leader (University of Texas Austin), “The Lovers and Dreamers Go Corporate: What Disney Means for Jim Henson’s Muppets”
Darcey West (Georgia State University), “What Happens When It Isn’t Actually TV at All?: A Case Study of HBO Go”
THURSDAY, MARCH 22, 2012
I21: TEACHING FILM AND MEDIA INDUSTRY STUDIES (OUTSIDE OF LOS ANGELES)
Time: 5:00PM-6:45PM
Room: Whittier
Chair: Daniel Herbert (University of Michigan)
Workshop Participants:
Janet Wasko (University of Oregon)
Eileen Meehan (Southern Illinois University Carbondale)
Karen Petruska (Georgia State University)
Bella Honess Roe (University of Surrey)
FRIDAY, MARCH 23, 2012
K21: CREATIVE LABOR IN THE DIGITAL AGE: TV WORK-WORLDS IN TRANSITION
Time: 12:15PM-2:00PM
Room: Whittier
Chair: Denise Mann (University of California Los Angeles)
Derek Johnson (University of Wisconsin Madison), “Participation Is Magic: Legitimacy, Production Culture, and the Ponies Meme”
Denise Mann (University of California Los Angeles), “Silicon Valley Start-Up Invades the Mouse-house! TV Work-Worlds in Transition”
Kevin Sandler (Arizona State University) and Daniel Bernardi (San Francisco State University), “Branding Vic Mackey: The Failed Transmedia Properties of The Shield”
Serra Tinic (University of Alberta), “Globalizing Multi-platform TV: Does the ‘National’ Still Matter in New Media Production?”
L19: THE FUTURE OF THE PAST: USING MEDIA INDUSTRY STUDIES TO REIMAGINE CINEMA AND MEDIA HISTORY
Time: 2:15PM-4:00PM
Room: Thoreau
Chair: Emily Carman (Chapman University)
Respondent: Thomas Schatz (University of Texas Austin)
Emily Carman (Chapman University), “‘The Ultimate Publicity Hound’: Carole Lombard and a Proactive Approach to Stardom in the Studio System”
Tom Kemper (Crossroads School), “Changing Channels: Talent Agents and the Social Networks in Media Industries”
Anne Helen Petersen (University of Texas Austin), “Jackie-O and Dick & Liz: Celebrity, Conglomeration, and the Boom and Bust of the 1960s Gossip Industry”
Ross Melnick (Oakland University), “Hollywood on the Nile: American Film Exhibitors in Egypt in the 1940s and 1950s”
SATURDAY, MARCH 24, 2012
N20: STRATEGIES FOR RESEARCHING AND WRITING MEDIA INDUSTRY STUDIES
Time: 11:00AM-12:45PM
Room: White Hill
Chair: Jennifer Porst (University of California Los Angeles)
Co-Chair: Erin Hill (University of California Los Angeles)
Workshop Participants:
Miranda Banks (Emerson College)
John Caldwell (University of California Los Angeles)
Michael Curtin (University of California Santa Barbara)
Tom Kemper (Crossroads School)
Vicki Mayer (Tulane University)
O14: CAN SCREEN INDUSTRY STUDIES ENGAGE WITH SCREEN INDUSTRIES?
Time: 1:00PM-2:45PM
Room: Lexington
Chair: Catherine Johnson (University of Nottingham)
Paul McDonald (University of Nottingham), “Screen Industries v. Screen Industry Studies: Divergence and Engagement”
James Bennett (London Metropolitan University), “Look Who’s Talking: Speaking Back to the Media Industry”
Roberta Pearson (University of Nottingham), “‘What Will You Learn That You Don’t Already Know?’: An Interrogation of Industrial Television Studies”
Paul Grainge (University of Nottingham) and Catherine Johnson (University of Nottingham), “The Quick and the Dead: Studying Promotional Screen Industries”
SUNDAY, MARCH 25, 2012
S14: MEDIA INDUSTRY STUDIES: FUTURE DIRECTIONS
Time: 11:00AM-12:45PM
Room: Lexington
Chair: Jennifer Holt (University of California Santa Barbara)
Workshop Participants:
Amanda Lotz (University of Michigan)
Paul McDonald (University of Nottingham)
Alisa Perren (Georgia State University)
Nicole Starosielski (Miami University Ohio)
Patrick Vonderau (Stockholm University)
OTHER RECOMMENDATIONS:
THURSDAY, MARCH 22, 2012
H13: CREATIVITY AND CONTROL IN MEDIA INDUSTRIES
Time: 3:00PM-4:45PM
Room: Holmes
Chair: Melis Behlil (Kadir Has University)
Respondent: Patrick Vonderau (Stockholm University)
Bridget Conor (King’s College London), “Good and Bad Roles for the Professional Screenwriter”
Melis Behlil (Kadir Has University), “Jacks of All Trades?: Scriptwriter / Director / Producers of Turkey’s New Cinema”
Alejandro Pardo (University of Navarra), “Balancing Creativity and Business: Producers as Project Managers”
Eva Redvall (University of Copenhagen), “‘One Vision’ from The Kingdom to The Killing: A European Take on the Showrunner in Danish Television Drama”
H22: ON THE JOB TRAINING: MEDIA INDUSTRIES AND THE CULTIVATION OF LABOR
Time: 3:00PM-4:45PM
Room: Winthrop
Chair: Jonathan Cohn (University of California, Los Angeles)
Kate Fortmueller (University of Southern California), “When a Star Isn’t Born: Extras as Hollywood’s Most Reliable Temporary Workers”
Alexandre Frenette (CUNY Graduate Center), “Sound Consent: The Intern Economy in the Music Industry”
Jonathan Cohn (University of California, Los Angeles), “All Work and No Play: Guilds, Contests and the Cultivation of Labor through Mashups”
Ethan Tussey (University of California, Santa Barbara), “The Rules of the Hollywood Farm League: How the Media Industries Cultivates Comedic Talent on the Internet”
SATURDAY, MARCH 24, 2012
Q3: BEYOND THE SUNDAY NIGHT LINEUP: 40 YEARS OF HBO (1972-2012)
Time: 5:00PM-6:45PM
Room: Beacon Hill
Chair: Shayne Pepper (Northeastern Illinois University)
Respondent: Avi Santo (Old Dominion University)
Gareth James (University of Exeter), “HBO from Time Inc.: Rethinking Institutional Origins, 1972-1983″
Shayne Pepper (Northeastern Illinois University), “HBO’s Cultural and Public Service Programming in the 1980s”
Ashley Elaine York (University of Alberta), “Moving to Mondays: Enlightened and HBO’s ‘Ladies Night’”
SUNDAY, MARCH 25, 2012
S20: I’VE A FEELING WE’RE NOT [JUST] IN HOLLYWOOD ANYMORE: MEDIA PROFESSIONALS NAVIGATE TECHNOLOGICAL CHANGE
Time: 11AM-12:45PM
Room: White Hill
Chair: Kevin Sanson (University of California, Santa Barbara)
Respondent: Serra Tinic (University of Alberta)
Kevin Sanson (University of California, Santa Barbara), “Corresponding Geographies: Media Villages, Social Media, and the Creative Professional in Scotland”
F. Hollis Griffin (Colby College), “Out, On Sale, and Online: Labor, Affect, and Technological Change in Post New Queer Cinema”
Kristen Warner (University of Alabama), “When Race Means Everything and Nothing: The Pitfalls of Digital Casting in New Media, Post-race Hollywood”
Erin Hill (University of California, Los Angeles), “Blogfights, Flamewars, and Me: Understanding Media Industries through Online Skirmishes”



